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Media Strategy
In today’s ever changing marketing climate, it’s hard to pinpoint what criteria is needed to define, create, or analyse a successful campaign. One important aspect to always consider however, is...
Written by: Simon
Media Strategy
Google’s new update is its latest attempt to make the internet a safer, efficient, and more organised space. The core web vitals update has caused a bit of a stir...
Written by: Simon
Media Strategy
Traditionally, in pre-Covid times, December brings with it many joys. Non-stop Christmas music on the radio, an extensive range of Christmas jumpers, the annual office party and of course, Christmas...
Written by: smith
Media Strategy
Advancements in technology have constantly changed how we consume content and in the face of it all, radio can be seen as an outdated type of advertising. In-fact, radio is...
Written by: smith
Media Strategy
Following on from my previous blog ‘The Ultimate Guide To Influencer Marketing’, I wanted to introduce you to one of our Micro Influencers, Kirsty Mead! I virtually sat down with...
Written by: smith
Media Strategy
Encase you hadn’t noticed…a lot has changed since the pandemic hit the UK back in March 2020. From not being able to see family, mandatory face masks to do the...
Written by: smith
Media Strategy
The question of VR advertising and its scalability has cropped up again since Facebook’s rather disastrous announcement on the 28th October 2021 in which they introduced to the world their...
Written by: smith
Media Strategy
What is an ‘influencer’? Have you ever recommended a restaurant, a fun day out or even your favourite perfume to a friend? Yes! Congratulations, you’re an influencer! This is because...
Written by: smith
Media Strategy
Molly Mae has hit the news again by falling foul of ASA Influencer Guidelines for the second time. A catalogue of errors that could have easily been avoided has resulted...
Written by: smith
Media Strategy
Tides are changing for everyone in the digital advertising sphere… Cookies are to be phased out by 2022 according to Google’s new plan, which will have an immense impact on...
Written by: smith
